The SWOT Analysis: Pepsi

The SWOT Analysis: Pepsi PEPSI is an international player in the soft drink market and operation across the world. In 1893, PepsiCo started its manufacturing in 1893. It got a new name as Pepsi-Cola on August 28, 1898. Then in 1961, it was ultimately named as Pepsi. Initially it was marketed as Brads Drink. The substitutes available in the same market are as follows: 1) Coca-Cola 2) Cola Turka 3) Big Cola 4) RC-Cola In every segment of the target market, Pepsi is highly favorable. Due to its wise spread use at homes, ceremonies and during travels, it has been chosen for this project. Problem Statement In these days, management at the company has observed a significant delay in the sales of their product, Pepsi in this case. The demand for the particular has also declined with time. These business managers have proposed different factors affecting this problem. For instance: 1) A relatively good taste of Rival Products 2) Improvedvalue of Competitors Products 3) Low Price Rival Product 4) BetterPremeditatedDevelopment of Rival Companies Consequently Company Managers have comprehended the need of RE-FINANCING STRATEGIC MANAGEMENT PLAN. It evaluated the company processes on the followings fators: SWOT ANALYSIS PEST 5 Cs (company/collaborators/customers/climate/competitors) 4/7 Ps-product,price,place,promotion,people,process,physical Environment. Market Analysis In the cold drink market, some of the players were: Distributers Retailers Customers Suppliers and Competitors With the entrance of other players into the market, there can have threats or benefits. In the case of Pepsi, this was of a significant value. We will analysis these factors as entrance to barriers on the SWOT basis. SWOT ANALYSIS:PEPSI Strengths Branding The premier brand of PepsiCo is Pepsi. In 2008, it got ranked at the 26th position out of 100 top brands of the world. The value of annual sales is $15000 million Other brands of the company include Diet Pepsi, Gatorade Mountain Dew and have the presence in over 200 countries. In the US beverage industry, it has a market share of 39% and 26% in the Snacks Industry. A large proportion of the sales is accumulated through these brands. Diversification The diversification includes the aspect that each top 18 brands of PepsiCo generates approximately $1000 million of annual sales. Distribution The wider distribution network of Pepsi works such that the manufactured product is delivered to warehouses, then to customers ware houses and then to retailers. Weaknesses Overdependence on Wal-Mart PepsiCos largest customer is Wal-Mart. Wal-Mart operates through low price themes which indirectly put pressures on Pepsi to lower down its prices in accordance with its biggest customers. Overdependence on USMarkets The US market generates around-+ 52% of Pepsis total revenues. Low Productivity Low productivity is evident from the fact that in 2008, the revenue that it generated was $219,439 per employee. It was significantly lower than its rivals in the market. Opportunities Expansion of Product Base PepsiCo is pursuing to cope with one of its major weakness: enslavement on US markets by getting Russias topJuice Company, Lebedyansky, and vwwater in the UK. In this way, it would be able to increase its product base in a more competitive market. International Expansion Currently PepsiCo is expanding by making investment in China ($1000 million) and India ($500 million). This points out towards the fact that it is trying to increase its international base and lower its dependency on the US market. The future plans include expansions in Brazil and Mexico through huge investments. Growing Savory Snack and Bottled Water Market in US There is a huge potential for PEPSICO to capitalize on the expanding bottle water market which is expected to have a $24 billion volume by 2012. Threats Sharp Decrease in the Sales of Carbonated Drinks The sales of soft drinks have decreased significantly.Though PepsiCois experiencing diversification but it projected that it would be facing the impact of this decrease. Possible Negative Influence of Government Regulation PepsiCo can be negatively affected as the state and central laws would hinder its operations in marketing, sales and manufacturing. Powerful Competition The one major competitor of PepsiCo in the market is Coca-Cola. Nestle and Marina is also counted as its rivals. The intensive, edge to edge competition in the market can affect pricing policies, marketing, sales and other promotion strategies put forward by the company. For instant the sales of juice has significantly increased for Coca-Cola as compared to Pepsi. Potential Commotion Due to Labor Unrest Pepsi Co is susceptible to strikes and other labor disputes. For example, a strike in India in 2008 had prevented the manufacturing for almost a month. These can exacerbate problems for the company. PEST ANALYSIS: PEPSI A particular business is dependent on an environment to get its revenues for the goods and services that it provides. These environments can both be external or internal. Political Environment: Pepsi To run a successful business, PepsiCo is dependent on the public policy as it is one of the largest multi nation companies in the world. Thus an active participation is essential for the company towards the deliberations of public policy. Political Involvement Policy Citizens Fund (CCF) is the respective entity of PepsiCo that gets voluntary employee assistances to make political campaign contributions to Federal and state political parties, PACs and electoral candidates. These actively help the company to take part in the democratic process in the country. Economic Environment: Pepsi The Primary responsibility of the company, PepsiCo, is to take the necessary measures to preserve the sustainability of the environment in which it works for instance ecological environment, social and economic. Pepsi Co is aware of the critical role that agriculture plays towards different aspects of the business operations. Pepsi Co also recognizes the dangers emerging out of the shortage in food supply and the respective food security threats. Social Environment: Pepsi The unique social environment at Pepsi Co is very desirable where its people are working together for a sustainable present of prosperity. This, in turn, would be beneficial for Pepsi itself. Its promise is to provide the localize versions of its products by keeping in mind the preferences of the local communities in which the business is operating. Technological Environment: Pepsi Technological advancements have helped PepsiCo to enhance its production capacity. Therefore it is making full use of the new technology. PepsiCo is getting a key help through advancements in IT. Situation Analysis: Pepsi It is very necessary for a company to satisfy the needs of its customers while maintaining the profitability through sales. This can be achieved if company keeps track of all the internal and external factors in that environment. 5Cs provide the Situation Analysis for a particular firm operating in a particular market. These are as follows Company Product line Image in the market Technology and Experience Goals Culture Collaborators Distributers Suppliers Coalitions Customers Market size and growth Market Segments Retail channel-where does the consumer actually purchase the product? Consumer Information Sources-where does the customer obtain information about the product? Rate of Purchase, seasonal factors Quantity purchased at a time Trends-how consumer needs and preferences change over time Competitors Real or Potential Direct or Indirect Products Positioning Market Shares Strengths and Weaknesses of competitors Climate or Context The climate or macro-environmental factors are: Political and Regulatory Environment: Which specific policies affect the company Economic Environment: business cycle, inflation rate, interest rates, and other topics Social/Cultural Environment: Trends and fashions in a particular society Technological Environment: The relationship between demand and the impact of technology 7 Ps -Product,Price,Place,Promotion,People,Process, Physical Environment: Pepsi 7 Ps are called Marketing Mix and help in meeting marketing objectives for a company. Pepsi-Product The cola drink includes the ingredients such as carbonated water, high fructose corn syrup, sugar, colorings, phosphoric acid, caffeine, citric Acid and natural flavors. Following are the popular brands of PepsiCo: Pepsi Twist, Pepsi Tarik, Pepsi Samba, Mountain Dew, etc. Coke v/s Pepsi-Product Pepsi and Coke are the major rivals in the market and compete against a verity of products in the market: COKE PEPSI 1) The dark colored Cola drink initiated the rivalry with Pepsis carbonated drink 1) Pepsi too has a cola version of carbonated drink which competes against the coke 2) Vaultwas released by the Coca-Cola company in June 2005. It is a carbonated drink. 2) Mountain Dew MDXis the version released under Mountain Dew in 2005 after a new marketing campaign 3) Spriteis a clear lemon- time flavored soft drink manufactured by the coca-cola company. 3) 7 UP is a lemon carbonated drink competing with Sprite 4) Diet Coca-Colais a sugar free soft drink produced and distributed by the Coca-Cola Company 4) Diet Pepsiis a low-calorie carbonated cola. 5) Fantais a soft drink citrus brand owned by The Coca-Cola Company. 5)Mirindais soft drink brand owned by PepsiCo and it competes with Fanta Table : Coke v/s PEPSI Price Price is the monetary value of a good in a particular currency. Pricing is the major portion of the marketing mix. Before the entrance of PepsiCo in the market, Coke was the only player in the market nd it directed the price of the cola drink. The competition emerged after the entrance of Pepsi. Now the price is determined on the basis of competition between Coke and Pepsi. Pepsi portrays a flexible attitude and cut downs its prices at times. This has also incurred some loses for Pepsi due to the risks attached. Though the lowered prices would attract more customers, it also badly affects the production cost which becomes difficult to cover. This was an early phase situation for Pepsi but now it has recovered due to the rapid growth that it is making. Place In marketing, is a geographic location, an industry, a group of people to who company wants to sell its products. Pepsi like Coke has its network all over the world. Pepsi has joined forces with companies like Quaker Oats,Lipton etc. It runs ads in different localities of the world. Promotion Promotion encompasses 4-subcategories: Advertising Personal selling Sales Promotion Publicity and Public Relations A promotional strategy can include: a) Sales Shootouts b) New product reception c) Brand Equity Emergence d) Positioning e) Competitive retaliations f) Creation of a corporate image Pepsi and Coke have a special status regarding their promotional activities.The rivalry was initiated when Pepsi started its blind taste challenges. It took the method of a taste test at public places like shopping malls, community centric hubs etc. By letting people taste both the colas, they asked the people to select the preferred one so that people would buy Pepsi. The following chart provides a comparison between Pepsi and Coke: Figure : Price Comparison People- Pepsi Pepsi has deeply affected the lives of people by changing their preferences. Process-Pepsi Process involves the transformation of inputs into outputs. With the latest technology, pepsi has helped people to get a much better carbonated product. Physical Environment-Pepsi The internal and external environment has been affected by the operations of Pepsi and it holds a well-established position for that. THE RE-FINANCING STRATEGIC MANAGEMENT PLAN It is the particular strategy of framing, executing and gauging decisions that allow an organization to meet its objectives. The making and designing of a strategy includes the following: Vision and Mission(the target of the business) Strength and Weakness Opportunities and threats The contemplations for top strategy devising are: Allocation of resources Business to enter or retain Business to divest or liquidate Joint ventures or mergers Whether to expand or not Moving into foreign markets Trying to avoid take over HRM and Strategy Strategists: are individuals who are most responsible for the success or failure of an organization. They are individuals who form strategies. They have various job titles, such as CEO, President, owner etc. Pepsi- Vision Statement PepsiCos responsibility is to continually improve all aspects of the world in which we operate- environment, social, economic-creating a better tomorrow than today Pepsi Cola Mission Statement Our mission is to increase the value of our shareholders investment. We do this through sales growth, cost controls, and wise investment resources. We believe our commercial success depends upon offering quality and value to our consumers and customers. Providing products that are safe, wholesome,economically efficient and environmentally sound, and providing a fair return to our investors while adhering to the highest standards of integrity. Types of Strategy Competitive Advantage: Pepsi By taking our competitive strengths, and investing in them to create longer-term value to sustain growth. PepsiCo has 3 key advantages: big, muscular brands the proven ability to innovate and create differentiated products , and Powerful go-to-market systems. Cost Advantage It is the global leader in savory snacks, and those snacks can be paired with its beverages in the marketplace. Those pairings will enable PepsiCo to provide unique offerings to retail and foodservice customers. Market Dominance It is one of the worlds most familiar consumer food and beverage companies, offering brands like Frito-Lay, Gatorade, Tropicana and Quaker. The Coke vs. Pepsi conflict raged on for decades across the country on supermarket shelves, fast food restaurants and the like. New Product Development Pepsi As a consumer-focused company, we want to enrich the lifestyles of our consumers while increasing the local relevance of the products we make. We recognize the need to understand and respect local cultures, rituals, patterns and intake gaps when developing delicious-tasting convenient and affordable products for consumers in that market. For example, in India, we have introduced a whole-grain product for breaking the fast around the observance of Ramadan. In China, we have introduced congee (with whole grains and reduced sodium) as a locally relevant breakfast offering to add nutritional value to the Chinese diet, and were introducing products made from grains in sub-Saharan Africa as a change from those made with plain flour. Contraction/Diversification IndraNooyi, PepsiCo Chairman and Chief Executive Officer, said, Our results this quarter reinforce the advantages of our balanced portfolio, as our food and international businesses delivered solid performance while we continued the transformation of our North American beverage business. As part of its strategy to grow in key markets, the company recently announced plans to invest $1 billion over the next four years in China, PepsiCos highest priority growth market. And, in Russia, PepsiCo along with its partner The Pepsi Bottling Group, Inc. announced a plan to invest $1 billion over the next three years. Price Leadership Strategy An observation made of oligopolistic business behavior in which one company, usually the dominant competitor among several, leads the way in determining prices, the others soon following. The context is a state of limited competition, in which a market is shared by a small number of producers or sellers. Pepsi- Global Strategy It is not just another beverage on the vast shelf of choices. Pepsi made a decision years ago to diversify its offering and branch into the global arena. Pepsi is an American multinational corporation headquartered in Purchase, New York. It is a manufacturing company distributing beverages and snack foods across 200 countries. Pepsi-Reengineering Strategy Reengineering initiatives typically lead to a business organization with these characteristics: 1. Business processes are simplified rather than being made more complex. 2. Job descriptions expand and become multi-dimensional people perform a broader range of tasks. Downsizing PepsiCo Inc. is considering cutting approximately 4,000 employees and reducing pension contributions in order to increase their income.Citing a source, reported the New York Post, quoted by Reuters on Friday (06.01.2012), currently the company offers retirement plans and matching contributions to 401 thousand retirement savings account.One of these large companies believes that by offering both of these are an act that is more generous.Pepsi-party claims when 401 thousand by eliminating the retirement savings account that will save the company up to USD75 million. The layoffs, accounting for approximately one percent more than the payroll company, will include a small number of workers at its headquarters. Delayering To lessen the size of a business hierarchy, especially in terms of a reduction in management. This creates a flatter(less layered) organizational structure. There have been numerous cases of companies delayering their organization structures over the past few years. Many of these companies include industry leaders rarely satisfied with their past success, continually searching to improve all facets of their business, including their management structure. Recent examples of well-known companies that have delayered include Pepsi-Cola, Hewlett-Packard, Corning, Tenneco, and General Electric, to name only a few. RESTRUCTURING PepsiCo Inc. plans to cut 8,700 jobs in a restructuring as it seeks to offset high commodity costs and increases investment in advertising and marketing in North America.Its a lower figure than sources had expected. Of PepsiCos 100,000 U.S. workers, about 2,000, or 2 percent, are on the chopping block, say knowledgeable sources, a figure Mr. Nicolas couldnt immediately confirm. Some 1,800 people work at the West Loop headquarters of Quaker Oats, Gatorade and Tropicana. Other PepsiCo teams plus its global nutrition group also are in Chicago. Mr. Nicolas declined to comment on specific jobs or people before the company notifies workers of their status this week. The Financial Analysis Pepsi Bottling Group is the worlds largest manufacturer, seller and distributor of Pepsi-Cola beverages. With annual sales of nearly $11 billion, the companys fastest growing segment is non-carbonated beverages, including the number one brand of bottled water in the U.S., Aquafina, as well as Tropicana juice drinks and Lipton Ice Tea. As part of a 24/7 production operation, the companys Detroit plant ships about 27 million cases per year. Production at the plant begins as empty bottles are unloaded from trucks via conveyor and transported to a depalletizer. From there, they are, rinsed, dried and sent to a filling machine (filler speeds at the plant vary based on bottle size, ranging from 350 to 1,000 bottles per minute). The bottles leave the fillers and make their way to a packaging machine, and then to a palletizer. Each pallet is wrapped for distribution and moved to the warehouse for shipping. We can show the statement of financial position of PEPSI Inventory (raw materials) in different years in the following chart. Figure : Financial Position of PEPSI Inventory (raw materials)

John Mill and Immanuel Kant Essay

The following is a conceptual paper that I have written to address the following questions: 1.  Ã‚  Ã‚  Ã‚  Ã‚   What is enlightenment for Kant? What is the public use of reason? 2.  Ã‚  Ã‚  Ã‚  Ã‚   According to Mill, how do people develop understandings of the world? Do most people have sound understandings? Question 1 Kant observed that: â€Å"If it is now asked: â€Å"Do we presently live in an enlightened age?† the answer is, â€Å"No, but we do live in an age of enlightenment.† (Kant, p.4) So, Kant characterized the state of society and separate individuals as imperfect, and pointed, that Enlightenment is a long-lasting process. Kant explained Enlightenment as â€Å"man’s emergence from his self-imposed immaturity† (Kant, p.1). Such immaturity for him meant inability to use own reason and to â€Å"think with own head†. The basic characteristic of immaturity is that it is caused not by lack of understanding or ability, but by lack of will and desire to think. Under Kant’s teaching, most of the individuals would rather prefer to rely on other’s understanding, than on their own. So, they gladly follow orders of teacher’s, priests and government authorities (Kant, p. 2).   So, Kant believed, that the purpose of Enlightenment was to tech people think for themselves. Kant separated that, what he called â€Å"private use of reason† from that what he called â€Å"public use of reason†.   Generally, public use of reason is defined as ability to think and argue reasonably before authorities. The situation of public use of reason may be potentially unpleasant or even dangerous for an individual, however, an enlightened person should not be afraid to think rationally and reject unfounded claims of, for example, taxman or pastor. Those latter in turn are to apply private reason – ability to think rationally, attributable to persons, filling public positions (Kant, p.3). Under Kant, in case most of the individuals in a particular society are able to apply both public and private reason, such society may be considered as enlightened. Question 2 According to Mill, only one person out of hundred is able to judge a fact, in case it is not obvious, and even this one, who is able to judge, possesses only comparative abilities for the matter (Mill, p.2). Existing opinions of those, who are relatively able to think, are influenced by historic development of people’s understanding. Mill notes the following contradiction: humans aim to think rationally, but the rationality of their affairs and conduct remains in desperate conditions. Therefore, human acts and opinions need to be corrected, taking into account experience, and being proved by discussion. Experience alone may appear to be vague, due to false application in previous cases. Therefore, discussion becomes a tool for investigation of experience and reduction of probability of misuse (Mill, p.3). Another function of discussion is providing broader approach to a particular problem. Under Mill, even the wisest person can never obtain complete understanding of the subject, without hearing opinions of the others, and examining a variety of ideas about the matter. A feature of a wise man is an ability and readiness to take even contradictory points of view into account, in spite of avoiding them (Mill, p.5). Mill believed, that his society restricted necessary discussion, because people were not really sure about their beliefs and fearful to loose them, because loosing them means a necessity to change. And in order to avoid changes, society oppresses opinions by authority,   by refusal to hear, or by condemnation. The way out for Mill was mental well-being and education of humanity, combined with freedom of expressing opinions. An opinion should not only be proposed, but suffered by an individual, and this makes a particular opinion his own (Mill, p. 6).

The Underground Railroad And The American Civil War

In 1619, the first Africans arrived in Jamestown, Virginia setting in motion one of the darkest eras in American history. Slavery would continue throughout the 17th and 18th centuries and eventually divide the nation in the bloody battles of the American Civil War (1861 – 1865). On January 1, 1863, four million slaves were freed when President Abraham Lincoln signed the Emancipation Proclamation. However, the road to freedom for many slaves was long and brutal. Countless African American slaves were tortured and terrorized and many lost their lives. In the early 1800s, a secret network of routes and safe houses was established to help fugitive slaves reach freedom. This system became known as the Underground Railroad and spanned across twenty-nine states. Routes also led to Canada, Mexico, and the Caribbean. Historians believe the origins of the Underground Railroad can be traced back to the Quakers (Penrice). Without the courageous efforts of the dedicated Quaker men and women, the Underground Railroad would not have been successful in leading an estimated 100,000 slaves to freedom (Myths of the Underground Railroad). When British Colonial America was first colonized, a lack of labor to work the land became a dilemma. Indentured servants from Europe were initially used but as the agricultural economy grew, so did the demand for cheap labor. The problem was resolved with the introduction of African slaves. With the completion of the American-built ship,Show MoreRelatedUnderground Railroad Essay Outline1333 Words   |  6 PagesTHE UNDERGROUND RAILROAD 1 The Underground Railroad Raymond Allen Setlock West Catholic High School THE UNDERGROUND RAILROAD 2 Our country’s history had its good times and also its bad times. 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Over The Course History, There Has Been A Gradual Progression

Over the course history, there has been a gradual progression towards obtaining universal civil rights for all people regardless of race, religion, gender, or culture. Certain individuals, such as Abraham Lincoln, John Stuart Mill, and Christine de Pizan have left permanent marks on public opinion because of their large and effective contributions to that progress. The tone and method of the arguments they made for the attainment of universal human rights have cemented its advancement. Even though most of the populace has not always accepted the importance of human rights, these writers wrote arguments which effectively helped convince the majority of their validity. Effective arguments on slavery and women’s rights have incorporated†¦show more content†¦Former slaves would probably work less, leading to an increase in demand for workers, which would then increase wages. These arguments, based on societal good, appealed to the undecided citizens of the time and helped turn the tide of opinion against slavery. Abraham Lincoln was also careful not to alienate anyone by way of using harsh language. When he brought up the statements of his political opponent Stephen Douglas, he was careful not to impugn his character. For example, Douglas said he thought that the Declaration of Independence was applicable only to British citizens living at the time of its creation, which Lincoln said implied that the statements of the Declaration did not apply to Germans, French, or citizens of other countries. Lincoln prudently asserted in his argument that he did not think Douglas was trying to deprive rights from non-British citizens, only that his argument would lead to that outcome. By doing this, Lincoln is allowing Douglas supporters to gracefully change their mind by not implying that all of them are trying to take rights away from non-British families. 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AD when diagnosed has a very slow and gradual course, initially affecting the individual’s short term memory (Beattie, 2002). Alzheimer’s

Compare and Contrast Maya, Aztec, and Inca Culture Essay

Compare and contrast Maya, Aztec, and Inca culture In history we the people have found to realize that the Maya, Aztec, and Inca culture was one of the most incredible findings of their accomplishments. The Maya, Aztec, and Inca civilizations were really smart in topics of engineering, writing, agriculture and astronomy. Also all three had their beliefs, and good with agriculture. All three cultures used great technologies in their agriculture like slash and burn, terrace farming. They all hunted for religion, they had a huge belief with the people spread throughout each region. They all had a lot of interest in the use of chocolate in the region, and cultivation. They all were pretty much the same just different beliefs. The Aztecs†¦show more content†¦No ruins were as good as the Incas they cut stones with block fits exactly that nothing would fit between. The people were also hunters. They invented an advanced water system. They raised llama and alpaca for wool. These people were well known for their working metals. There greatest art was ceramic which had real and mythological features painted on them. These people believe in the sun god and nature god also did human sacrifice for religious purposes. The women just like the Aztecs watched over the kids and did house work; they also were healers and midwives. Their women were taught to be women at the age of 8 and 9, at this age some were sacrifice for the gods. There burials were like moneys but rapped in string then dressed, were the body was place vertically and things surrounded the body. The Maya were believed to existence in 1800 BC and gone by 1500 AD. They had a lot of big cities but no capital. Many of the people lived in hay huts, some in limestone buildings built on tall pyramids which could actually be used as landmarks. They have a constant reminder the gods are present with the pyramids and first one was built right before Christ birth. Their agriculture was based on the economy, there main crop was corn but also grew cotton, beans, squash and cocao. They hunted deer, duck, turkey, monkeys, iguana, and other things with bow and arrows, blowguns, darts to eat, they did a little fishing. The Mayan art was about politics, theShow MoreRelatedThe Birth of Civilization18947 Words   |  76 Pagesthis figure seem to emphasize the features of a particular person or the attributes of a particular role? Hear the Audio for Chapter 1 at www.myhistorylab.com CRAIMC01_xxxii-031hr2.qxp 2/17/11 3:22 PM Page xxxii EARLY HUMANS AND THEIR CULTURE page 1 WHY IS â€Å"culture† considered a defining trait of human beings? EARLY CIVILIZATIONS IN THE MIDDLE EAST TO ABOUT 1000 B.C.E. page 5 HOW DID control over water resources influence early Middle Eastern civilizations? ANCIENT NEAR EASTERN EMPIRES page 14

Angels Demons Chapter 24-27 Free Essays

24 The security technician held his breath as his commander leaned over his shoulder, studying the bank of security monitors before them. A minute passed. The commander’s silence was to be expected, the technician told himself. We will write a custom essay sample on Angels Demons Chapter 24-27 or any similar topic only for you Order Now The commander was a man of rigid protocol. He had not risen to command one of the world’s most elite security forces by talking first and thinking second. But what is he thinking? The object they were pondering on the monitor was a canister of some sort – a canister with transparent sides. That much was easy. It was the rest that was difficult. Inside the container, as if by some special effect, a small droplet of metallic liquid seemed to be floating in midair. The droplet appeared and disappeared in the robotic red blinking of a digital LED descending resolutely, making the technician’s skin crawl. â€Å"Can you lighten the contrast?† the commander asked, startling the technician. The technician heeded the instruction, and the image lightened somewhat. The commander leaned forward, squinting closer at something that had just come visible on the base of the container. The technician followed his commander’s gaze. Ever so faintly, printed next to the LED was an acronym. Four capital letters gleaming in the intermittent spurts of light. â€Å"Stay here,† the commander said. â€Å"Say nothing. I’ll handle this.† 25 Haz-Mat. Fifty meters below ground. Vittoria Vetra stumbled forward, almost falling into the retina scan. She sensed the American rushing to help her, holding her, supporting her weight. On the floor at her feet, her father’s eyeball stared up. She felt the air crushed from her lungs. They cut out his eye! Her world twisted. Kohler pressed close behind, speaking. Langdon guided her. As if in a dream, she found herself gazing into the retina scan. The mechanism beeped. The door slid open. Even with the terror of her father’s eye boring into her soul, Vittoria sensed an additional horror awaited inside. When she leveled her blurry gaze into the room, she confirmed the next chapter of the nightmare. Before her, the solitary recharging podium was empty. The canister was gone. They had cut out her father’s eye to steal it. The implications came too fast for her to fully comprehend. Everything had backfired. The specimen that was supposed to prove antimatter was a safe and viable energy source had been stolen. But nobody knew this specimen even existed! The truth, however, was undeniable. Someone had found out. Vittoria could not imagine who. Even Kohler, whom they said knew everything at CERN, clearly had no idea about the project. Her father was dead. Murdered for his genius. As the grief strafed her heart, a new emotion surged into Vittoria’s conscious. This one was far worse. Crushing. Stabbing at her. The emotion was guilt. Uncontrollable, relentless guilt. Vittoria knew it had been she who convinced her father to create the specimen. Against his better judgment. And he had been killed for it. A quarter of a gram†¦ Like any technology – fire, gunpowder, the combustion engine – in the wrong hands, antimatter could be deadly. Very deadly. Antimatter was a lethal weapon. Potent, and unstoppable. Once removed from its recharging platform at CERN, the canister would count down inexorably. A runaway train. And when time ran out†¦ A blinding light. The roar of thunder. Spontaneous incineration. Just the flash†¦ and an empty crater. A big empty crater. The image of her father’s quiet genius being used as a tool of destruction was like poison in her blood. Antimatter was the ultimate terrorist weapon. It had no metallic parts to trip metal detectors, no chemical signature for dogs to trace, no fuse to deactivate if the authorities located the canister. The countdown had begun†¦ Langdon didn’t know what else to do. He took his handkerchief and lay it on the floor over Leonardo Vetra’s eyeball. Vittoria was standing now in the doorway of the empty Haz-Mat chamber, her expression wrought with grief and panic. Langdon moved toward her again, instinctively, but Kohler intervened. â€Å"Mr. Langdon?† Kohler’s face was expressionless. He motioned Langdon out of earshot. Langdon reluctantly followed, leaving Vittoria to fend for herself. â€Å"You’re the specialist,† Kohler said, his whisper intense. â€Å"I want to know what these Illuminati bastards intend to do with this antimatter.† Langdon tried to focus. Despite the madness around him, his first reaction was logical. Academic rejection. Kohler was still making assumptions. Impossible assumptions. â€Å"The Illuminati are defunct, Mr. Kohler. I stand by that. This crime could be anything – maybe even another CERN employee who found out about Mr. Vetra’s breakthrough and thought the project was too dangerous to continue.† Kohler looked stunned. â€Å"You think this is a crime of conscience, Mr. Langdon? Absurd. Whoever killed Leonardo wanted one thing – the antimatter specimen. And no doubt they have plans for it.† â€Å"You mean terrorism.† â€Å"Plainly.† â€Å"But the Illuminati were not terrorists.† â€Å"Tell that to Leonardo Vetra.† Langdon felt a pang of truth in the statement. Leonardo Vetra had indeed been branded with the Illuminati symbol. Where had it come from? The sacred brand seemed too difficult a hoax for someone trying to cover his tracks by casting suspicion elsewhere. There had to be another explanation. Again, Langdon forced himself to consider the implausible. If the Illuminati were still active, and if they stole the antimatter, what would be their intention? What would be their target? The answer furnished by his brain was instantaneous. Langdon dismissed it just as fast. True, the Illuminati had an obvious enemy, but a wide-scale terrorist attack against that enemy was inconceivable. It was entirely out of character. Yes, the Illuminati had killed people, but individuals, carefully conscripted targets. Mass destruction was somehow heavy-handed. Langdon paused. Then again, he thought, there would be a rather majestic eloquence to it – antimatter, the ultimate scientific achievement, being used to vaporize – He refused to accept the preposterous thought. â€Å"There is,† he said suddenly, â€Å"a logical explanation other than terrorism.† Kohler stared, obviously waiting. Langdon tried to sort out the thought. The Illuminati had always wielded tremendous power through financial means. They controlled banks. They owned gold bullion. They were even rumored to possess the single most valuable gem on earth – the Illuminati Diamond, a flawless diamond of enormous proportions. â€Å"Money,† Langdon said. â€Å"The antimatter could have been stolen for financial gain.† Kohler looked incredulous. â€Å"Financial gain? Where does one sell a droplet of antimatter?† â€Å"Not the specimen,† Langdon countered. â€Å"The technology. Antimatter technology must be worth a mint. Maybe someone stole the specimen to do analysis and R and D.† â€Å"Industrial espionage? But that canister has twenty-four hours before the batteries die. The researchers would blow themselves up before they learned anything at all.† â€Å"They could recharge it before it explodes. They could build a compatible recharging podium like the ones here at CERN.† â€Å"In twenty-four hours?† Kohler challenged. â€Å"Even if they stole the schematics, a recharger like that would take months to engineer, not hours!† â€Å"He’s right.† Vittoria’s voice was frail. Both men turned. Vittoria was moving toward them, her gait as tremulous as her words. â€Å"He’s right. Nobody could reverse engineer a recharger in time. The interface alone would take weeks. Flux filters, servo-coils, power conditioning alloys, all calibrated to the specific energy grade of the locale.† Langdon frowned. The point was taken. An antimatter trap was not something one could simply plug into a wall socket. Once removed from CERN, the canister was on a one-way, twenty-four-hour trip to oblivion. Which left only one, very disturbing, conclusion. â€Å"We need to call Interpol,† Vittoria said. Even to herself, her voice sounded distant. â€Å"We need to call the proper authorities. Immediately.† Kohler shook his head. â€Å"Absolutely not.† The words stunned her. â€Å"No? What do you mean?† â€Å"You and your father have put me in a very difficult position here.† â€Å"Director, we need help. We need to find that trap and get it back here before someone gets hurt. We have a responsibility!† â€Å"We have a responsibility to think,† Kohler said, his tone hardening. â€Å"This situation could have very, very serious repercussions for CERN.† â€Å"You’re worried about CERN’s reputation? Do you know what that canister could do to an urban area? It has a blast radius of a half mile! Nine city blocks!† â€Å"Perhaps you and your father should have considered that before you created the specimen.† Vittoria felt like she’d been stabbed. â€Å"But†¦ we took every precaution.† â€Å"Apparently, it was not enough.† â€Å"But nobody knew about the antimatter.† She realized, of course, it was an absurd argument. Of course somebody knew. Someone had found out. Vittoria had told no one. That left only two explanations. Either her father had taken someone into his confidence without telling her, which made no sense because it was her father who had sworn them both to secrecy, or she and her father had been monitored. The cell phone maybe? She knew they had spoken a few times while Vittoria was traveling. Had they said too much? It was possible. There was also their E-mail. But they had been discreet, hadn’t they? CERN’s security system? Had they been monitored somehow without their knowledge? She knew none of that mattered anymore. What was done, was done. My father is dead. The thought spurred her to action. She pulled her cell phone from her shorts pocket. Kohler accelerated toward her, coughing violently, eyes flashing anger. â€Å"Who†¦ are you calling?† â€Å"CERN’s switchboard. They can connect us to Interpol.† â€Å"Think!† Kohler choked, screeching to a halt in front of her. â€Å"Are you really so naive? That canister could be anywhere in the world by now. No intelligence agency on earth could possibly mobilize to find it in time.† â€Å"So we do nothing?† Vittoria felt compunction challenging a man in such frail health, but the director was so far out of line she didn’t even know him anymore. â€Å"We do what is smart,† Kohler said. â€Å"We don’t risk CERN’s reputation by involving authorities who cannot help anyway. Not yet. Not without thinking.† Vittoria knew there was logic somewhere in Kohler’s argument, but she also knew that logic, by definition, was bereft of moral responsibility. Her father had lived for moral responsibility – careful science, accountability, faith in man’s inherent goodness. Vittoria believed in those things too, but she saw them in terms of karma. Turning away from Kohler, she snapped open her phone. â€Å"You can’t do that,† he said. â€Å"Just try and stop me.† Kohler did not move. An instant later, Vittoria realized why. This far underground, her cell phone had no dial tone. Fuming, she headed for the elevator. 26 The Hassassin stood at the end of the stone tunnel. His torch still burned bright, the smoke mixing with the smell of moss and stale air. Silence surrounded him. The iron door blocking his way looked as old as the tunnel itself, rusted but still holding strong. He waited in the darkness, trusting. It was almost time. Janus had promised someone on the inside would open the door. The Hassassin marveled at the betrayal. He would have waited all night at that door to carry out his task, but he sensed it would not be necessary. He was working for determined men. Minutes later, exactly at the appointed hour, there was a loud clank of heavy keys on the other side of the door. Metal scraped on metal as multiple locks disengaged. One by one, three huge deadbolts ground open. The locks creaked as if they had not been used in centuries. Finally all three were open. Then there was silence. The Hassassin waited patiently, five minutes, exactly as he had been told. Then, with electricity in his blood, he pushed. The great door swung open. 27 â€Å"Vittoria, I will not allow it!† Kohler’s breath was labored and getting worse as the Haz-Mat elevator ascended. Vittoria blocked him out. She craved sanctuary, something familiar in this place that no longer felt like home. She knew it was not to be. Right now, she had to swallow the pain and act. Get to a phone. Robert Langdon was beside her, silent as usual. Vittoria had given up wondering who the man was. A specialist? Could Kohler be any less specific? Mr. Langdon can help us find your father’s killer. Langdon was being no help at all. His warmth and kindness seemed genuine, but he was clearly hiding something. They both were. Kohler was at her again. â€Å"As director of CERN, I have a responsibility to the future of science. If you amplify this into an international incident and CERN suffers – â€Å" â€Å"Future of science?† Vittoria turned on him. â€Å"Do you really plan to escape accountability by never admitting this antimatter came from CERN? Do you plan to ignore the people’s lives we’ve put in danger?† â€Å"Not we,† Kohler countered. â€Å"You. You and your father.† Vittoria looked away. â€Å"And as far as endangering lives,† Kohler said, â€Å"life is exactly what this is about. You know antimatter technology has enormous implications for life on this planet. If CERN goes bankrupt, destroyed by scandal, everybody loses. Man’s future is in the hands of places like CERN, scientists like you and your father, working to solve tomorrow’s problems.† Vittoria had heard Kohler’s Science-as-God lecture before, and she never bought it. Science itself caused half the problems it was trying to solve. â€Å"Progress† was Mother Earth’s ultimate malignancy. â€Å"Scientific advancement carries risk,† Kohler argued. â€Å"It always has. Space programs, genetic research, medicine – they all make mistakes. Science needs to survive its own blunders, at any cost. For everyone’s sake.† Vittoria was amazed at Kohler’s ability to weigh moral issues with scientific detachment. His intellect seemed to be the product of an icy divorce from his inner spirit. â€Å"You think CERN is so critical to the earth’s future that we should be immune from moral responsibility?† â€Å"Do not argue morals with me. You crossed a line when you made that specimen, and you have put this entire facility at risk. I’m trying to protect not only the jobs of the three thousand scientists who work here, but also your father’s reputation. Think about him. A man like your father does not deserve to be remembered as the creator of a weapon of mass destruction.† Vittoria felt his spear hit home. I am the one who convinced my father to create that specimen. This is my fault! When the door opened, Kohler was still talking. Vittoria stepped out of the elevator, pulled out her phone, and tried again. Still no dial tone. Damn! She headed for the door. â€Å"Vittoria, stop.† The director sounded asthmatic now, as he accelerated after her. â€Å"Slow down. We need to talk.† â€Å"Basta di parlare!† â€Å"Think of your father,† Kohler urged. â€Å"What would he do?† She kept going. â€Å"Vittoria, I haven’t been totally honest with you.† Vittoria felt her legs slow. â€Å"I don’t know what I was thinking,† Kohler said. â€Å"I was just trying to protect you. Just tell me what you want. We need to work together here.† Vittoria came to a full stop halfway across the lab, but she did not turn. â€Å"I want to find the antimatter. And I want to know who killed my father.† She waited. Kohler sighed. â€Å"Vittoria, we already know who killed your father. I’m sorry.† Now Vittoria turned. â€Å"You what?† â€Å"I didn’t know how to tell you. It’s a difficult – â€Å" â€Å"You know who killed my father?† â€Å"We have a very good idea, yes. The killer left somewhat of a calling card. That’s the reason I called Mr. Langdon. The group claiming responsibility is his specialty.† â€Å"The group? A terrorist group?† â€Å"Vittoria, they stole a quarter gram of antimatter.† Vittoria looked at Robert Langdon standing there across the room. Everything began falling into place. That explains some of the secrecy. She was amazed it hadn’t occurred to her earlier. Kohler had called the authorities after all. The authorities. Now it seemed obvious. Robert Langdon was American, clean-cut, conservative, obviously very sharp. Who else could it be? Vittoria should have guessed from the start. She felt a newfound hope as she turned to him. â€Å"Mr. Langdon, I want to know who killed my father. And I want to know if your agency can find the antimatter.† Langdon looked flustered. â€Å"My agency?† â€Å"You’re with U.S. Intelligence, I assume.† â€Å"Actually†¦ no.† Kohler intervened. â€Å"Mr. Langdon is a professor of art history at Harvard University.† Vittoria felt like she had been doused with ice water. â€Å"An art teacher?† â€Å"He is a specialist in cult symbology.† Kohler sighed. â€Å"Vittoria, we believe your father was killed by a satanic cult.† Vittoria heard the words in her mind, but she was unable to process them. A satanic cult. â€Å"The group claiming responsibility calls themselves the Illuminati.† Vittoria looked at Kohler and then at Langdon, wondering if this was some kind of perverse joke. â€Å"The Illuminati?† she demanded. â€Å"As in the Bavarian Illuminati?† Kohler looked stunned. â€Å"You’ve heard of them?† Vittoria felt the tears of frustration welling right below the surface. â€Å"Bavarian Illuminati: New World Order. Steve Jackson computer games. Half the techies here play it on the Internet.† Her voice cracked. â€Å"But I don’t understand†¦Ã¢â‚¬  Kohler shot Langdon a confused look. Langdon nodded. â€Å"Popular game. Ancient brotherhood takes over the world. Semihistorical. I didn’t know it was in Europe too.† Vittoria was bewildered. â€Å"What are you talking about? The Illuminati? It’s a computer game!† â€Å"Vittoria,† Kohler said, â€Å"the Illuminati is the group claiming responsibility for your father’s death.† Vittoria mustered every bit of courage she could find to fight the tears. She forced herself to hold on and assess the situation logically. But the harder she focused, the less she understood. Her father had been murdered. CERN had suffered a major breach of security. There was a bomb counting down somewhere that she was responsible for. And the director had nominated an art teacher to help them find a mythical fraternity of Satanists. Vittoria felt suddenly all alone. She turned to go, but Kohler cut her off. He reached for something in his pocket. He produced a crumpled piece of fax paper and handed it to her. Vittoria swayed in horror as her eyes hit the image. â€Å"They branded him,† Kohler said. â€Å"They branded his goddamn chest.† How to cite Angels Demons Chapter 24-27, Essay examples

Communication in Dental Assisting

Question: Discuss about theCommunication in Dental Assisting. Answer: Introduction In this assignment, the importance of communication process used in dental assisting service has been provided. Different important issues of communication and the strategies to solve these communication issues have been discussed in this report as well. Effective communication is a significant skill that enables people to better understand and be connected with other people around them. Effective communication allows people to develop trust and respect with people and foster environments in dental assisting service. Effective communication could help to develop an environment, where caring, problem solving, creative ideas and affection can be thrived. Lack of efficient communication could lead to frustration and conflict in both personal and professional relationships. People start to practice their communication skills even before they began walking. It had been found that a baby starts to communicate with parents by crying and after that learn to mimic his or her parents speech. After a certain age, a child starts to realize that some speech patterns can evoke distinctive responses. It requires effort, patience and time to develop effective communication skills. The more effort people provide in doing that, the more instinctive their skills will improve. Communication skill is equally important in professional life especially if a person is related with dental assisting service. Effective communication is a fundamental prerequisite to attain organizational goals of a healthcare organization. No group or no organization could exist in the competitive market without appropriate communication system. It can be mentioned that without appropriate communication, it is impossible to develop proper co-ordination of work. Most of organization collapses due to the lack of appropriate communication system and communication skills of employees. Hence, development of appropriate communication skill has become essential for personal and professional perspectives. In order to become an appropriate communicator in dental assisting service, an individual needs to organize his or her thoughts in mind before sharing it with others. The only way to appropriately share, their individual ideas are by shaping them coherently. An individual needs to remember that communication is collaborative system rather than competitive. It is a two way process includes exchange of ideas. It had been analyzed that appropriate communication skill includes different aspects such as non-verbal communication, active listening, emotional awareness and stress management. In dental assisting service, appropriate communication with clients can be developed in six major ways. These six methods are discussed below: Start the communication process with a solid foundation: During the early stages client process, communication system holds significant importance for a company. At that time, an organization tries to understand what products and services that they desire to have. They also try to understand what makes the unique for the clientele. By providing time up front develop communication with customers and developing solid foundation for a project, a company can save its time and avoid future miscommunication. Develop an appropriate method or system: If a company is working with different customers at a time, it might become difficult to remember exactly which customers said what. It also makes difficult to remember what needs to be done at different points. Hence, a company needs to develop its own method or system to keep track of communication. In case of small organizations, managers can develop folders in their email so that they can keep track of the messages from and to customers. Active listening: In an active communication, it is required to make customers feel that, all their points of views are listened carefully. Gathering all the required information with the help of active listening skills could help an organization or a team to do the best possible job. For this reason, employees need to actively involved with customers while communicating with them and react positively to what they are saying. It can strengthen the understanding of the communicators and make better impression of the company in front of customers. Appropriate questioning: Misunderstanding and miscommunication can always lead to time wastage. For this reason, communicators should never be afraid of asking question to customers. It can help a company or a team to find something important that can solve their issues related with the project. Sometimes customers are too busy to provide adequate information about the project or job. Often they do not have proper understanding about what is required to conduct the project in appropriate manner. However, not all these issues should discourage communicators from asking questions to customers. They also need to keep mind that they should not ask negative questions to customers as it can create confusion. Communicators have to ask open-ended questions customers, so that they can provide adequate information about the ongoing project. Be patient with explanation: When clients hire an organization to do their jobs or purchase a product or service from a company, they do not have proper understanding about that job or product they are purchasing. For this reason, it is required for the management of a company to explain things to clientele throughout the process and have to maintain patience. It can improve success rate of a project and enhance image of the company in front of customers. Give advices when required: Organizations some also have to work as the consultant for a client. An organization has to be expertise in the area than customers do. The clientele has to trust that, the company is interested in developing the best possible outcome for them. For this reason, the communicator should never be afraid of giving advice to customers based on their professional experiences. Understanding the client needs in dental assisting service is one of the most important and critical aspects for an organization to gain and retain customers. Development a client panel: Rather than providing effort and time to invest solely on leisure activities with customers,it is better to take a different approach that can create value for both organization and customers. It is often known as user groups, where all the clients come together and express their point of views. In order to develop long term relationship with customers, it is required to develop peer to peer networking opportunities. Invest time to get to know the client: Communicators needed to request one to one conversation with senior and middle level management of client organization so that they can provide view that is more comprehensive in their business. They have to understand what keep the management team occupied. Along with that, the communicators have to convince the client how could their services or solutions can assist. Talk to the client: Talking to a customercould provide all the required insights about their needs, competitive trends and new opportunities. It will also help them to learn about their challenges that customers have in working with their client. In dental assisting service, It is an efficient approach that can provide effective idea about how to assist customers to solve their issues. Utilization of comparative benchmarks: In order to provide better solution for customers, it is required to use industry analysis (dental assisting service) and gain access to both local and global industry analysis. The communicator has to inform the management of the organization about the existing trend of the market. It will also help to understand which companies are the leaders and laagers in the market. These cooperative benchmarks could help to analyze the influencers and outside forces that can affect the industry condition and the client. Sharing knowledge and information with client continuously can help to develop trust and credibility with the customers. Asking questions: The best way to understand the demand, desires and necessities of customers in dental assisting service is to ask questions frequently. It can create opportunity for the business and keep organizations up to date with the problems that the customers are facing related with the project. For this reason, in order to develop effective communication with customers, a company needs to organize open debate with all the clienteles. It helps to validate information while developing an avenue of new conversation with customers, where the company may become able to help them. In this report, the importance of communication skill in both personal and professional life had been discussed. In addition, some effective procedures have been provided in which an organization can use to communicate with clients. It had been found that appropriate communication with clients could be developed in six major ways. They are such asStart the communication process with a solid foundation, develop an appropriate method or system, active listening, appropriate questioning, be patient with explanation and give advices when required.Along with that, some important factors have been mentioned in which a company can identify the needs of its potential customers. Understanding the client needs is one of the most important and critical aspects for an organization to gain and retain customers. Clients needs in dental assisting service can be assessed in some major approaches. They are such as development a client panel, invest time to get to know the client, talk to the client, utilization of comparative benchmarks and asking questions. References Amati, R., Hannawa, A. F. (2014).Relational dialectics theory: Disentangling physician-perceived tensions of end-of-life communication.Health communication,29(10), 962-973. Bochner, S. (Ed.). (2013).Cultures in contact: Studies in cross-cultural interaction(Vol. 1). Elsevier. Brannen, M. Y., Piekkari, R., Tietze, S. (2014). The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance.Journal of International Business Studies,45(5), 495-507. Danziger, K. (2013).Interpersonal Communication: Pergamon General Psychology Series(Vol. 53).Elsevier. Dragojevic, M., Giles, H. (2014).Language and interpersonal communication: Their intergroup dynamics.Handbook of interpersonal communication, 29-51. Harzing, A. W., Pudelko, M. (2014).Hablasvielleichtunpeu la mia language? A comprehensive overview of the role of language differences in headquarterssubsidiary communication.The International Journal of Human Resource Management,25(5), 696-717. Hybels, S. (2014).Communicating effectively.McGraw-Hill Higher Education. Ihator, A. S. (2015). Communication style in the information age.Corporate Communications: An International Journal,6(4), 199-204. Lane, S. D. (2016).Interpersonal communication: Competence and contexts.Routledge. Neuliep, J. W. (2014).Intercultural communication: A contextual approach.Sage Publications. OSullivan, P. B., Carr, C. T. (2017).Masspersonal communication: A model bridging the mass-interpersonal divide.New Media Society, 1461444816686104. Pekerti, A. A., Thomas, D. C. (2015).The role of self-concept in cross-cultural communication.International Journal of Cross Cultural Management,15(2), 167-193.